Millennials definition of luxury and possible implications in the tourism industry: the portuguese case
This study evaluates how Portuguese Millennials perceive luxury in general terms and regard to the tourism industry. The findings of an interpretive study show that Millennials have two perspectives regarding luxury –a traditional and an unconventional view. These results led to the creation of two...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10362/111616 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/111616 |