Millennials definition of luxury and possible implications in the tourism industry: the portuguese case

This study evaluates how Portuguese Millennials perceive luxury in general terms and regard to the tourism industry. The findings of an interpretive study show that Millennials have two perspectives regarding luxury –a traditional and an unconventional view. These results led to the creation of two...

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Bibliographic Details
Main Author: Silva, Mariana Alexandre Gomes (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Unconventional luxury
Tourism
Millennials
Portugal
Consumer behavior
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/111616
Country:Portugal
Oai:oai:run.unl.pt:10362/111616

Internet

http://hdl.handle.net/10362/111616

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