An internationalization strategy for a US medical diagnostic firm

This paper aims to help an American Medical diagnostic firm internationalize further through the use of International Market Selection techniques. The research consisted of interviewing the Director of Operations and a high up anonymous source of the company, as well as using secondary data. Based o...

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Bibliographic Details
Main Author: Smith, Stephen (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
Internationalization
International market selection
Cluster
Analysis ranking
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/23171
Country:Portugal
Oai:oai:run.unl.pt:10362/23171

Internet

http://hdl.handle.net/10362/23171

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