An internationalization strategy for a US medical diagnostic firm
This paper aims to help an American Medical diagnostic firm internationalize further through the use of International Market Selection techniques. The research consisted of interviewing the Director of Operations and a high up anonymous source of the company, as well as using secondary data. Based o...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2020
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| Texto completo: | http://hdl.handle.net/10362/23171 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/23171 |