Tourists’ Characteristics, Travel Motivation and Satisfaction
Our society is growing older and it is important to develop the senior tourism market. Consumers aged 55 and older are a fastest growing market segment and a major business opportunity. The purpose of this research is to develop and test a model to investigate the characteristics of the senior touri...
Main Author: | |
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Other Authors: | , , , , |
Format: | bookPart |
Language: | eng |
Published: |
2020
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Subjects: | |
Online Access: | http://hdl.handle.net/10400.3/5527 |
Country: | Portugal |
Oai: | oai:repositorio.uac.pt:10400.3/5527 |