Tourists’ Characteristics, Travel Motivation and Satisfaction
Our society is growing older and it is important to develop the senior tourism market. Consumers aged 55 and older are a fastest growing market segment and a major business opportunity. The purpose of this research is to develop and test a model to investigate the characteristics of the senior touri...
Autor principal: | |
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Outros Autores: | , , , , |
Formato: | bookPart |
Idioma: | eng |
Publicado em: |
2020
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Assuntos: | |
Texto completo: | http://hdl.handle.net/10400.3/5527 |
País: | Portugal |
Oai: | oai:repositorio.uac.pt:10400.3/5527 |