Applying recognition of emotions in speech to extend the impact of brand slogan research
How brand slogans can influence and change the consumers' perception of image of products has been a topic of great interest to marketers. However, it is a non-trivial task to evaluate how brand slogans affect their customers' emotions and how the emotions influence the customers' per...
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| Outros Autores: | , , , , , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2015
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.5/10012 |
| País: | Portugal |
| Oai: | oai:www.repository.utl.pt:10400.5/10012 |