Applying recognition of emotions in speech to extend the impact of brand slogan research

How brand slogans can influence and change the consumers' perception of image of products has been a topic of great interest to marketers. However, it is a non-trivial task to evaluate how brand slogans affect their customers' emotions and how the emotions influence the customers' per...

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Bibliographic Details
Main Author: Chien, Charles S. (author)
Other Authors: Wan-Chen, Wang (author), Moutinho, Luiz (author), Cheng, Yun-Maw (author), Pao, Tsang-Long (author), Yu-Te, Chen (author), Jun-Heng, Yeh (author)
Format: article
Language:eng
Published: 2015
Subjects:
brand slogan
recognition of emotions
speech recognition
machine learning
Online Access:http://hdl.handle.net/10400.5/10012
Country:Portugal
Oai:oai:www.repository.utl.pt:10400.5/10012

Internet

http://hdl.handle.net/10400.5/10012

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