Corporate social responsability in advergames: adjusting communication to the kids of today: Effects on brand reputation, brand identification, brand preferences and purchase intention

Field lab: Consumer insights

Bibliographic Details
Main Author: Alves, Ana Sofia Sebastião (author)
Format: masterThesis
Language:eng
Published: 2016
Subjects:
Corporate social responsibility (CSR)
Advergames
Children
Environment
Brand familiarity
Cause-brand fit
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/17195
Country:Portugal
Oai:oai:run.unl.pt:10362/17195

Internet

http://hdl.handle.net/10362/17195

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