Corporate social responsability in advergames: adjusting communication to the kids of today: Effects on brand reputation, brand identification, brand preferences and purchase intention

Field lab: Consumer insights

Detalhes bibliográficos
Autor principal: Alves, Ana Sofia Sebastião (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2016
Assuntos:
Corporate social responsibility (CSR)
Advergames
Children
Environment
Brand familiarity
Cause-brand fit
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/17195
País:Portugal
Oai:oai:run.unl.pt:10362/17195

Texto Completo

http://hdl.handle.net/10362/17195

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