The Influence of Sponsorship on Purchase Intent: Oakley Brand Case Study

The income of the sponsorship activities is a theme that requires attentiveness at the time of their implementation. The effectiveness of sponsorship and the perceptible contribution to the organization are significant points to the sponsoring entity. It is expected that contribute to the success of...

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Bibliographic Details
Main Author: Macedo, António (author)
Other Authors: Pereira, Manuel Sousa (author), Rodrigues, Helena Sofia (author)
Format: bookPart
Language:eng
Published: 2022
Subjects:
Sponsorship
Buy intention
Oakley
Sporting events
Consumer engagement
Purchase intent
Online Access:http://hdl.handle.net/10773/35468
Country:Portugal
Oai:oai:ria.ua.pt:10773/35468

Internet

http://hdl.handle.net/10773/35468

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