The Influence of Sponsorship on Purchase Intent: Oakley Brand Case Study
The income of the sponsorship activities is a theme that requires attentiveness at the time of their implementation. The effectiveness of sponsorship and the perceptible contribution to the organization are significant points to the sponsoring entity. It is expected that contribute to the success of...
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| Outros Autores: | , |
| Formato: | bookPart |
| Idioma: | eng |
| Publicado em: |
2022
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10773/35468 |
| País: | Portugal |
| Oai: | oai:ria.ua.pt:10773/35468 |