Internal marketing and job satisfaction in hotels in Via Costeira, Natal, Brazil

Organisations currently face multifaceted challenges, such as increasing productivity and coping with the pressure to manage human resources efficiently and effectively. This involves management practices focused on training and keeping the best employees. In this context, the present study sought t...

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Bibliographic Details
Main Author: Marques, Carlos Peixeira; The Centre for Transdisciplinary Development Studies, University of Trás-os-Montes e Alto Douro (author)
Other Authors: Leal, Carmem Teresa; The Centre for Transdisciplinary Development Studies, University of Trás-os-Montes e Alto Douro (author), Marques, Carla Susana; The Centre for Transdisciplinary Development Studies, University of Trás-os-Montes e Alto Douro (author), Cabral, Breno Tinoco; State University of Rio Grande do Norte (author)
Format: article
Language:eng
Published: 2018
Subjects:
Hospitality; Management; Marketing
Internal marketing; organisational commitment; job satisfaction; hospitality
Online Access:https://tmstudies.net/index.php/ectms/article/view/993
Country:Portugal
Oai:oai:ojs.pkp.sfu.ca:article/993

Internet

https://tmstudies.net/index.php/ectms/article/view/993

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