Internal marketing and job satisfaction in hotels in Via Costeira, Natal, Brazil

Organisations currently face multifaceted challenges, such as increasing productivity and coping with the pressure to manage human resources efficiently and effectively. This involves management practices focused on training and keeping the best employees. In this context, the present study sought t...

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Detalhes bibliográficos
Autor principal: Marques, Carlos Peixeira; The Centre for Transdisciplinary Development Studies, University of Trás-os-Montes e Alto Douro (author)
Outros Autores: Leal, Carmem Teresa; The Centre for Transdisciplinary Development Studies, University of Trás-os-Montes e Alto Douro (author), Marques, Carla Susana; The Centre for Transdisciplinary Development Studies, University of Trás-os-Montes e Alto Douro (author), Cabral, Breno Tinoco; State University of Rio Grande do Norte (author)
Formato: article
Idioma:eng
Publicado em: 2018
Assuntos:
Hospitality; Management; Marketing
Internal marketing; organisational commitment; job satisfaction; hospitality
Texto completo:https://tmstudies.net/index.php/ectms/article/view/993
País:Portugal
Oai:oai:ojs.pkp.sfu.ca:article/993

Texto Completo

https://tmstudies.net/index.php/ectms/article/view/993

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