The role of market orientation and entrepreneurial orientation on the performance of junior enterprises

This study explores the market orientation (MO), entrepreneurial orientation (EO) and its relationship with the performance of Junior Enterprises (JEs). Using a sample of 93 Junior Enterprises, we tested the suitability of the MO and EO scales proposed by Kohli, Jaworski, and Kumar (1993) and Hughes...

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Bibliographic Details
Main Author: Almeida, João (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Entrepreneurial orientation
Market orientation
Entrepreneurship
Performance
Junior enterprise
Online Access:http://hdl.handle.net/10773/26291
Country:Portugal
Oai:oai:ria.ua.pt:10773/26291

Internet

http://hdl.handle.net/10773/26291

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