The role of market orientation and entrepreneurial orientation on the performance of junior enterprises

This study explores the market orientation (MO), entrepreneurial orientation (EO) and its relationship with the performance of Junior Enterprises (JEs). Using a sample of 93 Junior Enterprises, we tested the suitability of the MO and EO scales proposed by Kohli, Jaworski, and Kumar (1993) and Hughes...

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Detalhes bibliográficos
Autor principal: Almeida, João (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2021
Assuntos:
Entrepreneurial orientation
Market orientation
Entrepreneurship
Performance
Junior enterprise
Texto completo:http://hdl.handle.net/10773/26291
País:Portugal
Oai:oai:ria.ua.pt:10773/26291

Texto Completo

http://hdl.handle.net/10773/26291

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