Country-of-origin and customer purchasing decision
2020 was a year of many challenges in business world from presidential elections, Covid-19 crisis to the moral conflict between Turkey and EU. Those crises differ in nature but led many individuals to question the importance of national industries and supply chain. Country-of-origin effect (to be ca...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2021
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| Online Access: | http://hdl.handle.net/10071/23072 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/23072 |