Country-of-origin and customer purchasing decision
2020 was a year of many challenges in business world from presidential elections, Covid-19 crisis to the moral conflict between Turkey and EU. Those crises differ in nature but led many individuals to question the importance of national industries and supply chain. Country-of-origin effect (to be ca...
| Autor principal: | |
|---|---|
| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2021
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10071/23072 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/23072 |