The relationship between market orientation, customer loyalty and business performance: A sample from the Western Europe hotel industry
This study explores the nature of the relationship between market orientation and business performance and the mediating role of customer loyalty in this relationship. Empirical analysis was based on a sample from the Western European hotel industry. Research results indicate that market orientation...
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| Outros Autores: | , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2019
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.11/6451 |
| País: | Portugal |
| Oai: | oai:repositorio.ipcb.pt:10400.11/6451 |