The relationship between market orientation, customer loyalty and business performance: A sample from the Western Europe hotel industry

This study explores the nature of the relationship between market orientation and business performance and the mediating role of customer loyalty in this relationship. Empirical analysis was based on a sample from the Western European hotel industry. Research results indicate that market orientation...

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Bibliographic Details
Main Author: Sampaio, Carlos (author)
Other Authors: Hernández Mogollón, José (author), Rodrigues, Ricardo (author)
Format: article
Language:eng
Published: 2019
Subjects:
Hospitality industry
Customer loyalty
Business performance
Market orientation
Hotels
Online Access:http://hdl.handle.net/10400.11/6451
Country:Portugal
Oai:oai:repositorio.ipcb.pt:10400.11/6451

Internet

http://hdl.handle.net/10400.11/6451

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