Overcoming vulnerability: channel design strategies to alleviate vulnerability in customer journeys
Research has shown that any individual consumer, regardless of membership in any particular class, may experience vulnerability in the marketplace. While studies have identified core determinants of customer vulnerability states and perceptions and outlined their impact on consumers and firms, there...
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| Outros Autores: | , , , , , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2020
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.14/29844 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/29844 |