Overcoming vulnerability: channel design strategies to alleviate vulnerability in customer journeys

Research has shown that any individual consumer, regardless of membership in any particular class, may experience vulnerability in the marketplace. While studies have identified core determinants of customer vulnerability states and perceptions and outlined their impact on consumers and firms, there...

Full description

Bibliographic Details
Main Author: Wünderlich, Nancy V. (author)
Other Authors: Hogreve, Jens (author), Chowdhury, Ilma Nur (author), Fleischer, Hannes (author), Mousavi, Sahar (author), Rötzmeier-Keuper, Julia (author), Sousa, Rui (author)
Format: article
Language:eng
Published: 2020
Subjects:
Channel management
Channel design
Customer vulnerability
Customer journey mapping
Transformative service research
Online Access:http://hdl.handle.net/10400.14/29844
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/29844

Internet

http://hdl.handle.net/10400.14/29844

Similar Items