Online corporate reputation: A panel data approach and a reputation index proposal applied to the banking sector

Managing an online corporate reputation (OCR) is increasingly strategic to improving the corporation's eco-nomic performance. What becomes crucial is to collect, process and analyse the comments expressed in the online medium, considering them as an intangible asset with an impact on tangible a...

Full description

Bibliographic Details
Main Author: Ramos, Celia M. Q. (author)
Other Authors: Casado-Molina, Ana-Maria (author)
Format: article
Language:eng
Published: 2021
Subjects:
Banking sector
Digital economy
Information technology
Internet marketing
Online corporate reputation
Panel data model
Business & Economics
Online Access:http://hdl.handle.net/10400.1/17073
Country:Portugal
Oai:oai:sapientia.ualg.pt:10400.1/17073

Internet

http://hdl.handle.net/10400.1/17073

Similar Items