Online corporate reputation: A panel data approach and a reputation index proposal applied to the banking sector
Managing an online corporate reputation (OCR) is increasingly strategic to improving the corporation's eco-nomic performance. What becomes crucial is to collect, process and analyse the comments expressed in the online medium, considering them as an intangible asset with an impact on tangible a...
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| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10400.1/17073 |
| País: | Portugal |
| Oai: | oai:sapientia.ualg.pt:10400.1/17073 |