Members’ segmentation, service quality and behabioral intentions: a case study of a professional football team

This study aims to identify segments of members in a professional football team, and to compare service quality perceptions and behavioral intentions among these segments. The members registered in the club’s database were invited to complete a survey including demographic questions, measures of con...

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Detalhes bibliográficos
Autor principal: Biscaia, Rui Daniel Gaspar Neto (author)
Outros Autores: Correia, Abel Hermínio Lourenço (author), Menezes, Vilde Gomes de (author), Rosado, António Fernando Boleto (author), Colaço, Carlos Jorge Pinheiro (author)
Formato: article
Idioma:eng
Publicado em: 2014
Assuntos:
Behavioral intentions
Consumer behavioral
Football members
Service quality
Comportamento do consumidor
Futebol
Intenções comportamentais
Qualidade do serviço
Sócios
Texto completo:http://hdl.handle.net/10400.5/6881
País:Portugal
Oai:oai:www.repository.utl.pt:10400.5/6881

Texto Completo

http://hdl.handle.net/10400.5/6881

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