Members’ segmentation, service quality and behabioral intentions: a case study of a professional football team

This study aims to identify segments of members in a professional football team, and to compare service quality perceptions and behavioral intentions among these segments. The members registered in the club’s database were invited to complete a survey including demographic questions, measures of con...

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Bibliographic Details
Main Author: Biscaia, Rui Daniel Gaspar Neto (author)
Other Authors: Correia, Abel Hermínio Lourenço (author), Menezes, Vilde Gomes de (author), Rosado, António Fernando Boleto (author), Colaço, Carlos Jorge Pinheiro (author)
Format: article
Language:eng
Published: 2014
Subjects:
Behavioral intentions
Consumer behavioral
Football members
Service quality
Comportamento do consumidor
Futebol
Intenções comportamentais
Qualidade do serviço
Sócios
Online Access:http://hdl.handle.net/10400.5/6881
Country:Portugal
Oai:oai:www.repository.utl.pt:10400.5/6881

Internet

http://hdl.handle.net/10400.5/6881

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