The relative impact of customer and technology orientations on innovation and export performance
Firms are constantly challenged by the trade-off between two types of strategic orientations: customer and technology. Yet, research directly addressing this topic is scarce and few recommendations exist on which orientation to emphasize. Using resource based view and organizational learning theory,...
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| Format: | doctoralThesis |
| Language: | eng |
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2015
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| Online Access: | http://hdl.handle.net/10071/8686 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/8686 |