The relative impact of customer and technology orientations on innovation and export performance
Firms are constantly challenged by the trade-off between two types of strategic orientations: customer and technology. Yet, research directly addressing this topic is scarce and few recommendations exist on which orientation to emphasize. Using resource based view and organizational learning theory,...
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| Formato: | doctoralThesis |
| Idioma: | eng |
| Publicado em: |
2015
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| Texto completo: | http://hdl.handle.net/10071/8686 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/8686 |