The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants
In a time of fierce competition between regions, an image serve as a basis to develop a strong sense of community, which fosters trust and cooperation that can be mobilized for regional growth. A positive image and reputation could be used in the promotional activities of the region benefiting all t...
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| Other Authors: | , , |
| Format: | conferencePaper |
| Language: | eng |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/1822/30125 |
| Country: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/30125 |