The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants
In a time of fierce competition between regions, an image serve as a basis to develop a strong sense of community, which fosters trust and cooperation that can be mobilized for regional growth. A positive image and reputation could be used in the promotional activities of the region benefiting all t...
| Autor principal: | |
|---|---|
| Outros Autores: | , , |
| Formato: | conferencePaper |
| Idioma: | eng |
| Publicado em: |
2014
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/1822/30125 |
| País: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/30125 |