Investigating the determinants of E-banking loyalty for large business customers: two empirical models
The current research paper proposes two models for the determinants of E-banking Loyalty for large business customers. The results demonstrated that five main quality dimensions were identified for the e-banking portals: assurance, reliability, convenience and quality monitoring by the financial dir...
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| Format: | article |
| Language: | eng |
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2017
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| Online Access: | http://hdl.handle.net/10400.19/4277 |
| Country: | Portugal |
| Oai: | oai:repositorio.ipv.pt:10400.19/4277 |
| Summary: | The current research paper proposes two models for the determinants of E-banking Loyalty for large business customers. The results demonstrated that five main quality dimensions were identified for the e-banking portals: assurance, reliability, convenience and quality monitoring by the financial director of the company. The results also confirm that e-banking quality has a strong impact on e-banking loyalty via the mediating effect of e-trust and switching costs have strong a impact on e-banking loyalty. Further our findings also suggest that interpersonal relationships generated between the bank manager and the decision maker of the company have a strong impact on the perceptions of service quality in online banking, and will also affect positively E-Banking Loyalty. Banking, e-loyalty, e-banking quality. |
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