Wine prestige and experience in enhancing relationship quality and outcomes: wine tourism in Douro

Purpose: The purpose of this study is twofold: conduct a systematic literature review on relationship quality; and analyse the effect of wine brand prestige and wine consumer experience on consumer satisfaction, as well as the wine brand image and word of mouth as outcomes. Design/methodology/approa...

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Bibliographic Details
Main Author: Loureiro, S. M. C. (author)
Other Authors: da Cunha, N. P. (author)
Format: article
Language:eng
Published: 2017
Subjects:
Relationship quality
Experience
Wines
Customer satisfaction
Consumer satisfaction
Word-of-mouth
Prestige
Wine brand image
Wine brand prestige
Wine consumer experience
Wine image
Online Access:http://hdl.handle.net/10071/14758
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/14758

Internet

http://hdl.handle.net/10071/14758

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