Wine prestige and experience in enhancing relationship quality and outcomes: wine tourism in Douro
Purpose: The purpose of this study is twofold: conduct a systematic literature review on relationship quality; and analyse the effect of wine brand prestige and wine consumer experience on consumer satisfaction, as well as the wine brand image and word of mouth as outcomes. Design/methodology/approa...
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| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2017
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| Texto completo: | http://hdl.handle.net/10071/14758 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/14758 |