Field lab Jeronimo Martins: optimization of retail operations - a cluster-based approach to market basket analysis

In the context of retail analytics, market basket analysis serves as a powerful technique to extract valuable knowledge about consumer preferences and shopping habits. Through its application to a Portuguese retailer, the following study examines purchase transaction data and clusters it based on th...

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Bibliographic Details
Main Author: Link, Simon (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Retail analytics
Market basket analysis
Purchase transaction clustering
Association rule learning
Product complements and substitutes
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/144993
Country:Portugal
Oai:oai:run.unl.pt:10362/144993

Internet

http://hdl.handle.net/10362/144993

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