Field lab Jeronimo Martins: optimization of retail operations - a cluster-based approach to market basket analysis
In the context of retail analytics, market basket analysis serves as a powerful technique to extract valuable knowledge about consumer preferences and shopping habits. Through its application to a Portuguese retailer, the following study examines purchase transaction data and clusters it based on th...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2022
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| Texto completo: | http://hdl.handle.net/10362/144993 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/144993 |