Green buying behavior and the theory of consumption values: A fuzzy-set approach

Using a consumer survey, this study examines whether consumption values can predict green buying behavior. The examination is based on the theory of consumption values and uses the fuzzy-set qualitative comparative analysis. The results show that the functional value is almost always necessary but i...

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Bibliographic Details
Main Author: Gonçalves, Helena Martins (author)
Other Authors: Lourenço, Tiago Ferreira (author), Silva, Graça Miranda (author)
Format: article
Language:eng
Published: 2022
Subjects:
Green Buying Behavior
Consumption Values
fsQCA
Consumer Behavior
Green Marketing
Online Access:http://hdl.handle.net/10400.5/25121
Country:Portugal
Oai:oai:www.repository.utl.pt:10400.5/25121

Internet

http://hdl.handle.net/10400.5/25121

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