Green buying behavior and the theory of consumption values: A fuzzy-set approach

Using a consumer survey, this study examines whether consumption values can predict green buying behavior. The examination is based on the theory of consumption values and uses the fuzzy-set qualitative comparative analysis. The results show that the functional value is almost always necessary but i...

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Detalhes bibliográficos
Autor principal: Gonçalves, Helena Martins (author)
Outros Autores: Lourenço, Tiago Ferreira (author), Silva, Graça Miranda (author)
Formato: article
Idioma:eng
Publicado em: 2022
Assuntos:
Texto completo:http://hdl.handle.net/10400.5/25121
País:Portugal
Oai:oai:www.repository.utl.pt:10400.5/25121