City Branding - Aveiro: how Aveiro is perceived by its residents and tourists?
The worldwide tourism development, aligned with the globalization and the competition between places & cities create the need for cities to differentiate themselves from other cities around the world, in order to attract investment, tourists and future residents. City branding is the strategic t...
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| Format: | masterThesis |
| Language: | eng |
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2019
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/19041 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/19041 |