City Branding - Aveiro: how Aveiro is perceived by its residents and tourists?
The worldwide tourism development, aligned with the globalization and the competition between places & cities create the need for cities to differentiate themselves from other cities around the world, in order to attract investment, tourists and future residents. City branding is the strategic t...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2019
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| Texto completo: | http://hdl.handle.net/10071/19041 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/19041 |