Internationalization process of skypro shoes in the east coast of the US
This work project studies the internationalization potential of Abotoa SA, in particular to Skypro, its footwear brand targeted at aviation professionals, to the East Coast of the US. I firstly developed a company overview followed by a detailed analysis of country criteria based on population, coun...
| Autor principal: | |
|---|---|
| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2017
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10362/23338 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/23338 |