Internationalization process of skypro shoes in the east coast of the US

This work project studies the internationalization potential of Abotoa SA, in particular to Skypro, its footwear brand targeted at aviation professionals, to the East Coast of the US. I firstly developed a company overview followed by a detailed analysis of country criteria based on population, coun...

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Bibliographic Details
Main Author: Neves, Ana Luisa Furtado (author)
Format: masterThesis
Language:eng
Published: 2017
Subjects:
skypro
Airline industry
Footwear
East coast of the US
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/23338
Country:Portugal
Oai:oai:run.unl.pt:10362/23338

Internet

http://hdl.handle.net/10362/23338

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