The role of mental imagery as driver to purchase intentions in a virtual supermarket
This study aims to explore the role of mental imagery, product involvement and presence on emotions and purchase intentions. A quasi-experimental between-subjects design was implemented to test the proposed model. The quasi-experimental manipulation comprised a virtual grocery store, using VR. A qua...
| Autor principal: | |
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| Outros Autores: | , |
| Formato: | bookPart |
| Idioma: | eng |
| Publicado em: |
2022
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10071/26195 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/26195 |