The role of mental imagery as driver to purchase intentions in a virtual supermarket

This study aims to explore the role of mental imagery, product involvement and presence on emotions and purchase intentions. A quasi-experimental between-subjects design was implemented to test the proposed model. The quasi-experimental manipulation comprised a virtual grocery store, using VR. A qua...

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Bibliographic Details
Main Author: Loureiro, S. M. C. (author)
Other Authors: Correia, C. (author), Guerreiro, J. (author)
Format: bookPart
Language:eng
Published: 2022
Subjects:
Mental imagery
Product involvement
Presence
Virtual supermarket
Purchase intentions
Online Access:http://hdl.handle.net/10071/26195
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/26195

Internet

http://hdl.handle.net/10071/26195

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