How to position anewhigh-end sportswear brand, recto verso sports,within the new paradigm of the luxury fashion market
This dissertation revolves around the new paradigm of the luxury fashion market which is the consequence of the rising athleisure trend through an increasing cross-sector convergence between sportswear brands and luxury fashion. (Woodworth, 2018)Athleisure is the fastest growing clothing category in...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10362/107359 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/107359 |