How to position anewhigh-end sportswear brand, recto verso sports,within the new paradigm of the luxury fashion market

This dissertation revolves around the new paradigm of the luxury fashion market which is the consequence of the rising athleisure trend through an increasing cross-sector convergence between sportswear brands and luxury fashion. (Woodworth, 2018)Athleisure is the fastest growing clothing category in...

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Bibliographic Details
Main Author: Decavel, Fien Toon Terry (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Athleisure
Luxury fashion
Sportswear
Brand positioning
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/107359
Country:Portugal
Oai:oai:run.unl.pt:10362/107359

Internet

http://hdl.handle.net/10362/107359

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