Business model for content websites and blogs profiting from contracts with online advertising service providers : the case of www.thebusinesszoom.com

The last decades have been marked by a huge growth and transformation of online tendencies. This area is full of globally provided contents and new opportunities to be explored by entrepreneurs. Online advertising plays a big role in this sector while giving many publishers the opportunity to get re...

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Detalhes bibliográficos
Autor principal: Müller, João Diogo (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2015
Assuntos:
Business model
Entrepreneurship
Online advertising service providers
Google adSense
Online advertising
Contextual advertising
CPC
CPM
Website
Blog
SEO
Social media
Modelo de negócio
Empreendedorismo
Serviços fornecedores de indexação de publicidade
Publicidade online
Publicidade contextual
Site
Otimização móvel
Redes sociais
Mobile optimization
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10400.14/18434
País:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/18434

Texto Completo

http://hdl.handle.net/10400.14/18434

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