Business model for content websites and blogs profiting from contracts with online advertising service providers : the case of www.thebusinesszoom.com

The last decades have been marked by a huge growth and transformation of online tendencies. This area is full of globally provided contents and new opportunities to be explored by entrepreneurs. Online advertising plays a big role in this sector while giving many publishers the opportunity to get re...

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Bibliographic Details
Main Author: Müller, João Diogo (author)
Format: masterThesis
Language:eng
Published: 2015
Subjects:
Business model
Entrepreneurship
Online advertising service providers
Google adSense
Online advertising
Contextual advertising
CPC
CPM
Website
Blog
SEO
Social media
Modelo de negócio
Empreendedorismo
Serviços fornecedores de indexação de publicidade
Publicidade online
Publicidade contextual
Site
Otimização móvel
Redes sociais
Mobile optimization
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/18434
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/18434

Internet

http://hdl.handle.net/10400.14/18434

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