The effect of online reviews on customer purchase intention for luxury cosmetic products
The openness of online platforms generates more information on luxury brands, and consequently,it hasincreased their online presence. The purpose of this study is to investigate the effectiveness of online reviews on customers' purchase intention for Luxury Cosmetic Products by testing the effe...
| Autor principal: | |
|---|---|
| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2020
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10362/104556 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/104556 |