The effect of online reviews on customer purchase intention for luxury cosmetic products

The openness of online platforms generates more information on luxury brands, and consequently,it hasincreased their online presence. The purpose of this study is to investigate the effectiveness of online reviews on customers' purchase intention for Luxury Cosmetic Products by testing the effe...

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Bibliographic Details
Main Author: Sardinha, Marta Isabel Toscano (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
Online reviews
Customer purchase intention
Luxury cosmetic products
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/104556
Country:Portugal
Oai:oai:run.unl.pt:10362/104556

Internet

http://hdl.handle.net/10362/104556

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