Public Relations Associations as Trustworthy Partners. The APCE case study

The purpose of this article is to present an ongoing study that seeks to know in what manner the affiliate members of the Portuguese Association for Corporate Communication (APCE) trust in the organization to defend their interests and to stimulate a rigorous path for the profession. Because there i...

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Bibliographic Details
Main Author: Pereira, Sandra Cristina Martins (author)
Other Authors: Diogo, Catarina (author)
Format: conferenceObject
Language:eng
Published: 2021
Subjects:
Associativism
Trust
Trustworthiness
Public relations
Certification
Online Access:http://hdl.handle.net/10400.21/12587
Country:Portugal
Oai:oai:repositorio.ipl.pt:10400.21/12587

Internet

http://hdl.handle.net/10400.21/12587

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